Scan2Lead

Digital lead capture for your trade fair presence


Capture, qualify and transfer your trade fair contacts in real time – efficiently, in a structured manner and directly into your systems.

Stop collecting trade fair contacts on paper; instead, capture them digitally, in a structured format and ready for immediate processing. With Scan2Lead, you can capture and qualify visitor leads at your stand in real time – including notes, ratings and CRM export.

Besucherausweis mit QR-Code wird über die Scan2Lead App auf einem Smartphone erfasst. Die mobile Lösung unterstützt Aussteller der Messe Düsseldorf bei der digitalen Leadgenerierung und Kontaktverwaltung.

What is Scan2Lead?

The lead management solution for a successful trade fair presence

Scan2Lead is the central solution for digital lead management at trade fairs and events. You capture contacts directly at your stand by scanning badges or business cards, turning trade fair conversations into structured, qualified leads.

All data is available to you in real time and can be supplemented whilst you’re still in conversation – for example, with notes, ratings or customised questionnaires. You can then manage, analyse and export your leads centrally via the Scan2Lead PORTAL or transfer them directly to your CRM.

The result: a fully digital process – from the initial conversation right through to structured follow-up.

Data transfer is controlled and transparent. Visitors submit their contact details digitally, whilst exhibitors receive structured information for follow-up.

Book your Scan2Lead solution directly via Messe Düsseldorf’s Online Order System (OOS).

How Scan2Lead works

Before visiting the trade fair – or directly on site – visitors register and provide their contact details. This data is then available for lead capture.

Upon entering the exhibition centre, visitors pass through the access control point, where their registration is verified electronically.

At the exhibitor’s stand, the visitor’s badge is scanned using Scan2Lead. The exhibitor immediately receives the visitor’s contact details and can also record meeting notes, areas of interest, qualification details and other relevant information for an effective follow-up.

Take a look at our short video to see Scan2Lead in action.

In a nutshell:

Visitors register
Visitors register

Even before visiting the trade fair, or directly at the entrance, visitors provide their contact details. These are linked to their trade fair badge.

Badge is scanned
Badge is scanned

Upon entering the exhibition grounds, the badge is scanned electronically. Visitor data is stored securely and is available for subsequent lead capture.

Capture and qualify leads digitally
Capture and qualify leads digitally

Scan the visitor’s badge or business card directly at the exhibition stand. The contact details are available immediately and can be supplemented with notes, customised questionnaires or further conversation details in the Scan2Lead SMART app.

Scan2Lead product portfolio

Find the ideal lead capture solution for your trade fair presence – tailored to your stand size, team and expected visitor numbers.

Scan2Lead SMART

Scan2Lead SMART

Scan2Lead COLLECT

Scan2Lead COLLECT

Scan2Lead STATION

Scan2Lead STATION

Use the Scan2Lead SMART app on your own smartphone or tablet, or hire one of our professional scanning devices for the duration of the trade fair.

Scan2Lead SMART
Scan2Lead SMART

Capture visitor data using the Scan2Lead SMART app on your smartphone or tablet (iOS/Android) – (iPad hire optional).

  • Badge and business card scanning
  • Take notes, take photos and qualify leads directly whilst talking
  • Real-time synchronisation with the PORTAL

Ideal for one-to-one conversations and high-quality lead capture.

Scan2Lead COLLECT
Scan2Lead COLLECT

Handheld scanner for high visitor volumes.

  • Fast scanning of visitor badges
  • Works offline – no internet connection required
  • Perfect for entrances, promotional events and large visitor flows

The ideal choice for capturing maximum numbers of leads at busy stands.

 Scan2Lead STATION
Scan2Lead STATION

Stationary solution for central points on your stand.

  • Scanner solution on a laptop or notebook – (notebook hire optional)
  • Direct processing and qualification on screen
  • Ideal for reception desks, information points or fixed team workflows

Perfect for structured, team-based lead capture.

Scan2Lead PORTAL
Scan2Lead PORTAL

Your central platform for lead management.

  • All leads in one place
  • Real-time access and live dashboards
  • Customised questionnaires and lead qualification
  • Export functions and CRM integration

The PORTAL connects lead capture directly to your sales team.

Scan2Lead Lead Automation

Scan2Lead Lead Automation

Connect your trade fair leads directly to your existing systems.

  • Automatic transfer to CRM and marketing platforms
  • A unified database for sales and marketing
  • Leads can be transferred immediately after scanning
  • No manual export or post-processing required

Turn lead capture into a fully automated sales process.

Benefits at a glance.

Benefits for exhibitors

  • Leads available in real time – immediately after the conversation
  • No need to type up business cards or notes
  • Significantly reduced post-event processing time
  • Faster, structured follow-ups
  • Higher lead quality through direct qualification
  • Measurable trade fair success through reports and dashboards
  • Seamless integration into CRM and marketingsystems

Benefits for your visitors

  • Quick, effortless data transfer
  • No need to exchange business cards
  • Transparent and controlled data sharing
  • Digital, sustainable processes
  • Faster and more relevant follow-ups

Watch our short video to see Scan2Lead in action:

In short: less effort, better data, better sales opportunities.

Eine Mitarbeiterin des Scan2Lead Supports berät Aussteller per Headset zu Fragen rund um Lead-Erfassung, App-Nutzung und technische Services.

Service and Support

Do you have any questions or would you like some advice? We’d be happy to help. Contact our team.

Consultancy – for further information or to book Scan2Lead:
+49 89 4444 33 111
contact@scan2lead.com

Support – for existing orders and technical support:
+43 89 4444 33 112
support@scan2lead.com

You can find out more about our solutions and products on our website:
www.scan2lead.com

Interested in Scan2Lead? We also offer a free trial licence. You can find all the details here: https://scan2lead.com/testlizenz

Questions & Answers

e-ticket-teaser

Voucher service

Further offers for your visitor marketing

Attract visitors to your stand:
Make use of admission vouchers as a key component of your marketing and sales strategy!

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